Social media are not just a means of interacting or chatting with others.
In fact, they have a huge potential since they can be a strong networking tool that will help you find a job. In fact, these days, 92% of recruiters or head hunters are using social media networks for recruiting.
Another study detailed that 73% of millennials founded their last job through social media sites which is a shred of extra evidence of their impact on the job search process.
So here are 9 tips that will explain to you why you should use social media to find a job, which is useful at any step of your career.
9 tips to use social media to find a job
Scrub your social platforms
Take your time and have a critical approach to each one of your social networks: you need to clean your digital traces and improve your e-reputation.
Find out if you have any posts that are too silly, personal, inappropriate, or political then delete them all. You have also to delete any old account that is no more active or unnecessary. Get rid of anything that can negatively affect your reputation or selection by a recruiter.
Keep only professional content, then add posts that showcase your expertise, added value, professional ideals, or promote your social engagement.
Use a professional image
Check your photo section on your Facebook profile or your other social accounts and delete anyone that shows you in a negative or inappropriate position, like partying, getting drugs, or drinking.
The second step is to update your profiles pictures to better ones that convey a professional image. Ask a talented friend in taking pics to photograph you in a clean environment, so you can use them for social media profiles.
Write your plan
Create a first draft plan in which you determine your goals, tools, and technics for finding a job. After that clean that draft and have a clear plan of action.
Putting your goals in front of you is a good way to motivate you, make you focus, and conduct a meaningful job search.
Customize your plan to your actual needs and goals, make it specific not too broadly and assign an approximative deadline for each step, so you can evaluate yourself.
Become a subject matter expert
Use your social networks to your advantage by posting items that are relevant to your job and expertise field.
Post these items on each one of your social accounts like Facebook, Linked In, Twitter and Instagram…
You can use CMS (content management systems) like Buffer, Agorapulse, or Hootsuite to manage and control your cross-channel posting. Write well thought or succinct posts to show your expertise.
Don’t forget to follow relevant accounts, groups, leaders, and hashtags to be updated with the latest news. Consider reposting, commenting, or interacting with posts related to your career.
Be authentic
Avoid using nicknames or familiar names, use your real name on your social media accounts especially when are currently looking for a job.
This is the first thing that recruiters will see besides your image and selling yourself like a professional while having a pet name in your profile is just insignificant!
So, review each one of your social accounts, verify your bios, description and remove anything that doesn’t sell you under your best light.
Network with other professionals
Get in touch with other experts in your domain through social media and find groups, hashtags where you can join.
Those affiliations will show your future employers that you’re an expert who is serious about his career.
For example, look for LinkedIn groups that match your interest, professional goals, and values, then send them an invitation.
Once accepted start posting or sharing relevant posts to showcase your added value and expertise. Sell yourself!
Become more engaged
Having a passive account is just meaningless! To take advantage of your social media account you need to be active. This doesn’t mean that all your posts must be career-related, but when you are actively looking for a new job, be active, comment, and share relevant posts.
Consider posting twice a week to keep your social accounts active and updated.
Engage in job search pages and sites
Once you do all the previous steps, all your social accounts will be career-focused, and you will need to register yourself in job boards and recruiting sites. Look for your potential job by connecting with recruiting pages and building relationships in your field.
Follow the company sites in which you may find your dream job. Social media might be the right tool to find your next job.
Create a landing page that combines all your social networks
After following the previous steps, consider creating a portfolio, website, or just a landing page to gather all your social accounts in one place.
This step will redirect your future employer to this particular spot from which they can see and discover or your professional path.
So now you know how to use social media to find a job, take advantage of your social accounts, optimize them and leverage your job search process to the next level.
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