About The Role:

The Business Intelligence Analyst is responsible for gathering and analyzing business data and market research findings and disseminating that accurately and succinctly within the organization to support various strategic initiatives. This position will gather and synthesize information from multiple sources, including internal data sources, third-party subscription research services and publicly available information, and work with data scientists, data analytics specialists, and other internal partners to deliver compelling content in a digestible manner, communicate effectively, and proactively identify ways to improve sales, marketing, customer service, and workforce strategy.


  • Gathering and analyzing market data to understand customer trends and expectations and make recommendations to increase sales, communicate more effectively and exceed our customers’ expectations
  • Assist the Workforce Strategy team with analyzing employee demographics, performance and quality monitoring information, and other data to inform both the training content as well as long term workforce plan
  • Assist Customer Solutions team in developing new solutions and sales leads through RFP identification activities and market research in support of revenue/net income growth, monitoring customer preferences and industry trends, competitor- and peer-utility activities, and staying abreast of economic conditions
  • Assist Marketing team with analysis of customer preferences and behaviors to drive personalized customer communication campaigns
  • Assist Customer Service team with analysis of customer preferences, customer journey mapping, and best practices recommendations
  • Communicate technical information and complex data to non-technical audiences in a logical and concise manner
  • Establish external relationships to share/learn best practices and attain industry benchmarks and solutions
  • Stay abreast of industry news, trends and emerging technologies and communicate changes and innovation to stakeholders.

Candidate Requirements:

  • A bachelor’s degree in Business, Marketing, Communications, Data Analytics, or a related field
  • Experience in business intelligence, market research, marketing, and/or communications
  • Demonstrated business acumen and abilities to decipher, understand and apply research findings and business data and applications to stated business objectives
  • Knowledge of data reporting, data visualization, primary and secondary research, and predictive analytics concepts
  • Understanding of Marketing, Sales, Customer Service, and business practices; utility industry knowledge a plus
  • Demonstrated comfort level engaging with business leaders at various levels concerning their organizational goals, needs and strategies
  • Ability to effectively collaborate in highly cross-functional environments, engage diverse stakeholders, and translate significant information and varied points of view into insights that will impact customer services, marketing, and operations
  • Ability to meet deadlines
  • Fast learner with a demonstrated ability to connect the dots and apply sound business judgment
  • A customer service/customer-oriented mindset
  • Proficiency with Excel, PowerPoint, and other presentation software; Proficiency in Power BI, Tableau or related data presentation and dashboard applications, and experience with data modeling a plus
Job Overview
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