The Sr. Manager, Data Solutions role falls under the Strategy & Operations group. It is an operations role that supports Traditional TV, Addressable TV and OTT campaigns with data products and reports for pre-campaign planning & targeting and post-campaign measurement and attribution.
Main responsibilities :
Lead day-to-day campaign targeting, measurement and attribution projects, identifying requirements, planning operations and working with the internal analytics team and external data vendors to generate ad exposure files for measurement and attribution
Manage relationship with the Client Research & Analytics teams
Develop project-specific presentations and quarterly readouts and executive level presentations on campaign performance related to the use of Comcast’s data products/solutions
Create case studies based on campaign learnings.
Work with product and technical teams to develop new proofs of concept and tests for the evaluation of potential new data offerings
Attend prospect client meetings with publishers, media agencies or advertisers as needed. Create pitch presentations for the meetings explaining the data offerings to the clients
Contribute ideas for the improvement of licensed and internally developed self-serve data products
Skills and Requirements:
8+ overall business experience (5+ years in media, advertising or consumer marketing)
Ability to work across multiple business units to get consensus and drive results
Strong understanding of the TV and CTV/OTT ecosystem
Experience in the big data and media space is highly desirable
Strong presentation skills and the ability to work with numbers is a must
BS/BA degree required. Degree in Business, Marketing, Economics, or Mass Communications preferred.
MBA is a plus