Sales Manager

Under the responsibility of the Key Account Manager, the Retail Manager is responsible for maximizing Retail sales in accordance with the commercial strategy, with a view to improving the market share, ranking and productivity of each point of sale. He/She will be responsible for recruiting, developing and motivating field teams, developing the brand image and ensuring retail excellence, as well as the success of point-of-sale activations.
The scope remains European and requires 70% travel per month.
The position is divided into 2 scopes :
1. SALES DEVELOPMENT AND PERFORMANCE MANAGEMENT
Build sales objectives by point of sale with the Key Account Manager.
Develop sales and manage commercial performance by point of sale via action plans to optimize activity and activate growth levers.
Ensure that points of sale have adequate stock and ensure permanent monitoring.
Follow news regarding the market, customers/PAX and competition.
Plan and control the expenditure budget to ensure profitability (BCs budget, merchandising, etc.).
Ensure monthly qualitative and quantitative reporting on sales.
3. RETAIL EXCELLENCE
Ensure the implementation of marketing directives (assortments, introduction of new products, merchandising plan, visuals, promotions).
Be responsible for the proper implementation of the visibility of the brand at the point of sale negotiated in the agreements and be a force for proposals to increase this visibility in the shop.
Deploy sell out tools, in-store communication elements and point-of-sale testers.
Prepare visits, reports and actions.
A true conductor of the trade plan and events specific to Travel Retail.