About the role : 

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Responsibilities : 

  • Responsible for the development of the Therapy Area (TA) Strategy of the local affiliate.
  • Translate the global recommended TA Strategy into a comprehensive short-, mid-, and long-term business plan, applicable to the local affiliate needs and goals. Local understanding and portfolio approach of the TA.
  • Generate insights from regular local market reconnaissance thru, but not limited to customer & field visits with customer facing teams, market research and data analytics, to identify gaps and opportunities for the TA responsible for.
  • Develop and owns communication content (for face to face and digital interface), messaging, promotional and non-promotional materials and activities (including lectures, events) for customer engagement use
  • Reviews TA Pipeline and develops local approach for TA-specific launch products and solutions
  • Market scoping (including research)
  • Pricing strategy
  • Access / HTA / PNF strategy
  • Scours through the communities and network for guidance on TA approaches and solutions (like a Network Navigator, specific to the TA)
  • Actively participate as a contributing member to the network, and locally as an enabling expert of customer facing teams.
  • Responsible for the following, developed in collaboration with cross functional teams:
    • Outcomes Based Planning (OBP) of the TA
    • Budget allocation for key initiatives of the TA – consolidate and advise on investments
  • Define measures of success / KPIs, establish accountabilities, and monitor Brand and TA budget/performance through quarter, midyear, and annual revenue/sales forecasts and performance/business reviews.
  • Demonstrate the Roche values of Integrity, Courage and Passion while carrying out job responsibilities and accountabilities and comply with the Roche Code of Conduct and all Healthcare Compliance policies and regulations in all interactions and situations.

Candidate requirements : 


  • Bachelor’s Degree in any course.


  • At least 3 years of Commercial (marketing, sales) experience in a relevant industry

Functional Skills

  • Proficient in English oral & written communication
  • Computer literacy and proficiency in MS Office programs, Excel, PPT, Word
  • Organizational & People Management
  • Promotions and Communications Management
  • People Skills – Influencing and Inspiring
  • Analytical Skills
  • Budget and Financial Management
  • Commercial Strategy
Job Overview
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